As an alternative context for the outcome of Unit X, I have
researched the market for gift wrap. My intentions of creating mixed media
designs would work really well for high-end gift wrap. It isn’t an outcome I
have considered before but I feel it would encourage me to test my work in a
slightly different context. I looked into the qualities of paper and materials
used by companies such as Paperchase and Marks and Spencer’s. Printing onto
them allowed me to test the physical qualities for each surface and my samples
achieved from flocking proves that it is a process that would really push this
outcome forward with originality and potential. The colour of love is a live
brief I found on tiger print which was collaborating with Marks and Spencers
for valentines card designs.
After deciding that gift wrap will be a potential
outcome for my design collection in Unit X, this brief was perfect to test my
ideas in a realistic context. The competition asked for designs for valentines
which consider a new and fresh colour pallet as opposed to typical reds and
pinks. I chose a romantic yet unusual colour pallet and worked with one of the
proposed ideas of mark making through lino prints to create simple yet
effective imagery. The designs had to target both male and female Marks and
Spencers customers and I feel that the ideas I have entered are tasteful,
elegant and appropriate to the requirements set by the brief.
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